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Business proposal template

One-page sales representation proposal template

In a sales representation proposal, the seller is the representative and the buyer is the manufacturer: what is at stake is access to the stores and buyers of a region. The manufacturer wants to know where you will work, who you already serve, how much it costs and how they can track the work.

Below is a complete example and what changes in this kind of proposal. To put yours together, use the business proposal generator. If you are still preparing your pitch to the manufacturer, see also the pitch for sales representation.

What must not be missing

  • Territory and client portfolio defined
  • Commission: rate, basis and when it is paid
  • Exclusivity in writing
  • Reporting and visit frequency
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Complete sales representation proposal example

Luiz Carvalho Sales Representation makes a proposal to Sandra Okamoto, from Okamoto Furniture. Both companies are fictional; the structure is the one the generator delivers: six blocks, one page, the price in plain sight and a single next step.

To write yours, with your client and your price, use the one-page business proposal generator. It takes a few minutes and requires no sign-up.

Luiz Carvalho Sales Representation

Business proposal

To: Sandra Okamoto, from Okamoto Furniture

Representing your office chairs in western Paraná

1Context

Okamoto Furniture wants to get into the office furniture stores of western Paraná, but has nobody in the region yet. As you told me, sales there only happen when a retailer calls, and freight on small orders eats into the margin.

2Solution

I will represent the chair line in the region's stores, with an in-person visit every 30 days and an agreed minimum order to fill a truckload. I already serve some of these stores with a line of desks, which does not compete with the chairs.

3Deliverables

  • Monthly visit to the office furniture stores in Cascavel, Toledo and Foz do Iguaçu
  • Presentation of the catalog and a showroom set of three models
  • Orders entered in your system, respecting the minimum truckload
  • Monthly report on visits, orders and lost orders with the reason
  • Follow-up on delivery and on each store's first complaints

4Investment

6% commission on the invoiced and paid amount, with no monthly retainer. The showroom set is provided by Okamoto Furniture and kept in my care.

5Timeline

Start 30 days after the contract is signed, with the first round of visits completed within 45 days. Exclusivity in the region for 12 months, reviewed at the end of the period.

6Next step

If the proposal makes sense, send me the draft representation contract by the 15th so we can review it together.

How to write a sales representation proposal

1

Define the territory and the client portfolio

Cities, region or type of client. Say which stores you already serve and with which lines, so the manufacturer sees you arrive with open doors.

2

Commission: rate, basis and when it is paid

A percentage of invoiced or of collected sales, and on which day of the month. That line settles most of the manufacturer's questions before the meeting.

3

Exclusivity is not a detail

If you ask for exclusivity in the region, write for how long and under which conditions it is reviewed. If you do not, say that the manufacturer may have other representatives.

4

Say what you report and when

Visits made, orders taken and orders lost, with the reason. This report is what makes the manufacturer trust a representative they do not see every day.

5

The proposal opens the conversation; the contract closes it

In Brazil, sales representation is governed by Law 4,886 of 1965. After the go-ahead, territory, commission, exclusivity and termination go into the contract, reviewed by whoever handles your legal matters.

Free toolBuild your proposal on one pageDescribe the case; artificial intelligence writes the six blocks and you edit on screen, print to PDF or send as a link.Open the generator

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Frequently asked questions

Who sends the representation proposal: the representative or the manufacturer?

Both cases exist. The most common is the representative approaching the manufacturer and proposing to take its line to a region, as in the example. The structure is the same when the manufacturer invites a representative.

Does the representation proposal replace the contract?

No. The proposal presents the offer and leads to a decision. The representation contract defines territory, commission, exclusivity, term and termination, and should be reviewed by a lawyer or by your company's accountant.

Need more people to send proposals to?

In an online business round you have several short meetings in one afternoon, with companies looking for what you offer. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

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