Business proposal template

One-page service proposal template

In a service proposal, the client takes nothing home: they are buying a routine. So the proposal needs to show how the service happens, how often, what is included and how quickly you respond when something goes wrong.

Below is a complete example to copy the structure, and what must not be missing. To write yours with your own details, use the business proposal generator.

What must not be missing

Frequency and what happens on each visit
What is not included
Response time in writing
Monthly or per-job price, never mixed

Create my proposal for free

Complete services proposal example

Pure Air Climate Control makes a proposal to Fernando Teixeira, from Teixeira & Lopes Law Firm. Both companies are fictional; the structure is the one the generator delivers: six blocks, one page, the price in plain sight and a single next step.

To write yours, with your client and your price, use the one-page business proposal generator. It takes a few minutes and requires no sign-up.

Pure Air Climate Control

Business proposal

To: Fernando Teixeira, from Teixeira & Lopes Law Firm

Preventive maintenance for the office air conditioning

1Context

The office has 14 split air conditioners and, as you told us, maintenance today only happens when one of them breaks down. Last summer, two meeting rooms had no cooling for an entire week, right in the middle of hearing season.

2Solution

We take over preventive maintenance with monthly visits on Saturdays, outside office hours, and a report on every unit. If something stops working between visits, we respond within one business day.

3Deliverables

Monthly visit with filter cleaning and a check of all 14 units
Full sanitization every three months
A report for each visit, with the condition of every unit
Service calls handled within one business day, with no travel fee

4Investment

R$ 1,260 per month (R$ 90 per unit), paid by bank slip by the 10th. Parts are quoted separately and only replaced with your approval.

5Timeline

12-month contract, with the first visit on the Saturday after signing. It can be canceled with 30 days' notice.

6Next step

Let me know by the 25th which Saturday of the month works best for the visits, and I will send the contract for digital signature.

How to write a services proposal

State the frequency and what happens on each visit

"Monthly maintenance" is vague. "Monthly visit with filter cleaning and a check of every unit" is something the client can verify.

Write down what is not included

Parts, materials, travel outside the city, night calls. What is left out, in writing in the proposal, does not become an argument on the first invoice.

Promise a response time you can keep

How fast you handle a call: the same day, within one business day, within 48 hours. It is the item that weighs most for anyone who has suffered with a supplier who disappeared.

Monthly or per-job price, never both mixed

Choose the billing unit and show the math when it helps (price per unit, per square meter, per hour). If there is an annual adjustment, say which index it follows.

Agree on how it starts

The date of the first visit, who the contact is on the client's side and how they open a service call. A service that starts well gets renewed.

Free toolBuild your proposal on one pageDescribe the case; artificial intelligence writes the six blocks and you edit on screen, print to PDF or send as a link.Open the generator

More business proposal templates

Consulting proposal

Projects with phases, assessments and deliverables that are not objects.

Supply proposal

Recurring sale of products to other companies.

Sales representation proposal

A sales representative proposing to take a manufacturer's line to a region.

Frequently asked questions

What should a service proposal include?

The client's problem, how the service works, the list of what is included (and what is not), the response time, the price with payment terms, the contract length and the next step.

Does a service proposal need a contract?

For an ongoing service, yes: the proposal summarizes the offer and leads to a decision; the contract details obligations, penalties and termination. Many companies send the proposal first and the contract after the go-ahead.

Need more people to send proposals to?

In an online business round you have several short meetings in one afternoon, with companies looking for what you offer. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

Choose my first round How it works

Keep going

Tool

Business Proposal Generator

Tool

Pricing Calculator

Tool

Follow-up Generator

Rounds

Upcoming business rounds