Tell us who you spoke with and what you want to happen next. The message comes out ready for WhatsApp, LinkedIn or email, with a second message and the right time to send it.
Example: WhatsApp, book a meeting
Hi Anna, it's Carl from Southern Packaging. I enjoyed our chat at today's business round about custom boxes for auto parts. Could we take 30 minutes so I can understand the sizes you ship most? Would Thursday at 10 am or Friday at 3 pm work?
A follow-up is the message that continues a business conversation. In B2B sales, deals rarely close in the first meeting: they are born in the second or third contact. That is exactly where most connections die, not for lack of interest, but because nobody wrote first.
Timing matters. On the same day or the next, the conversation is still fresh on both sides and the message reads as a natural continuation. After a week it is still worth writing: just acknowledge the time in one line and move on to the point, without a paragraph of apologies.
The channel changes the format. On WhatsApp the message is short, in two-line paragraphs, and fits on the screen without scrolling. On LinkedIn you can add a little more context, ideally picking up something from the profile or the conversation. Email is the channel for proposals: a specific subject, a paragraph of context, the request and your signature.
If there is no reply, a second message about a week later is polite, not pushy. It should be shorter than the first and bring something new, such as useful information or an easier question, instead of just asking whether the person saw your last message.
Anyone who joins business rounds on the platform can write the message straight from My Connections, with the meeting details already filled in. To go deeper, read how to follow up.
The person's name and one detail of what you discussed. That is what separates a follow-up from a mass message.
A meeting, a proposal, a piece of information. Two requests in the same message add up to none.
Two time options get a faster answer than "when are you free?".
No "I hope this finds you well" and no apologizing for the interruption. Get to the point, politely.
Six ready-made templates, one for each of the most common situations. The companies and people are fictional: swap the names and the conversation detail for your own.
Hi Anna, it's Carl from Southern Packaging. I enjoyed our chat at today's business round about custom boxes for auto parts. Could we take 30 minutes so I can understand the sizes you ship most? Would Thursday at 10 am or Friday at 3 pm work?
Hi Robert, Carl from Southern Packaging here. I was thinking about our conversation on expanding your distribution center. I saw you opened the new site in Joinville, congratulations. Once operations settle down, shall we talk about packaging for it?
Marianne, it was great to meet you at yesterday's business round. You mentioned you are looking for an accounting firm that understands exports. I know Paula Reis at Horizon Accounting, who has worked with exporting manufacturers for years. May I introduce you two here?
Phil, thank you for the conversation at Tuesday's business round. Your point about cutting rework in inventory control stuck with me. So I can put together something useful, how many items do you track today, and in which system? With that I'll come back with a concrete idea.
Subject: Preventive maintenance proposal for your clinics
Hello Julia, Thank you for today's conversation at the business round. You told me the equipment at your three clinics breaks down without warning and that this forces you to cancel appointments. I will send the preventive maintenance proposal by Friday. To get it right, could you confirm two things: how many devices there are in total, and whether visits can happen outside opening hours? Best regards, Richard Lima Technica Maintenance
Subject: Following up: sales training for your team
Hello Mark, It took me longer than I wanted to write after our conversation at the business round. You mentioned that your new sales team is still missing its quarterly target. I have a four-session training format that fits that situation. Could we talk for 20 minutes next week so I can understand the size of the team? Would Tuesday or Wednesday morning work for you? Best regards, Lucy Prado Prado Consulting
A follow-up is the message that continues a business conversation: it picks up what was discussed and proposes the next step. It is what turns a good contact into a meeting, a proposal or a partnership.
Ideally the same day or the next, while the conversation is still fresh on both sides. If more than a week has passed, it is still worth it: the message only needs to acknowledge the delay in one line, without a long apology.
The channel where the conversation happened, or the one the person suggested. WhatsApp calls for a short, direct message; LinkedIn allows a bit more context; email is the channel for proposals, with a clear subject line.
Mention something specific from the conversation right at the start, make a single request and make it easy to answer, for example with two time options. Avoid stock phrases like "I hope this finds you well" and do not chase for an answer in the second message: bring something new instead.
No. The message appears on screen without signing up. With a free account the hourly limit is higher, and anyone who joins business rounds can write the message straight from My Connections, with the meeting details already filled in.
The text goes to the artificial intelligence service that writes the message and is not stored. When you start from My Connections, we only record that a message was generated for that connection, never the text itself.
In an online business round you have several short meetings in one afternoon, with companies looking for what you offer. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).
Your message will appear here
With the person's name and the topic of the conversation right at the start, a clear request at the end, a second message for 7 days later and the best time to send.