Pitch by sector

Sales representative pitch: example and how to build it

A sales representative introduces themselves to two audiences at once. On one side, manufacturers looking for someone to sell their products in a region. On the other, retailers and buyers who will decide whether to make room for one more product line. Both want to know the same thing, only from different angles: who you already have relationships with, where you operate and why you are worth trusting. A pitch that tries to please both with the same sentence ends up convincing neither.

Below is the pitch of a fictional representative, aimed at manufacturers looking for representation, in 60- and 30-second versions, with what each profile expects to hear and the most common mistakes in the profession. To adapt it to your case, use the 60-second pitch generator and choose sales representatives or customers as what you are looking for. Then check the upcoming business rounds to put the pitch into practice.

What you get

A complete example for sales representation, in three versions
Your own 60- and 30-second pitch, generated in seconds
Who you will meet on the other side and what they want to hear
The five mistakes that most often sink a pitch in this sector

Build my pitch

Example: Lima Representações

A fictional company, to show the structure. Yours is ready in the generator just below.

60-second pitch

about 58 s

I am André, from Lima Representações. I represent household goods and cleaning product manufacturers in the interior of Paraná. I personally visit neighborhood supermarkets, cash-and-carry stores and building supply stores, most of them with purchasing done by the owner. That customer does not see a salesperson who shows up once a year: they buy from whoever comes by every two weeks, checks the stock and handles product returns without red tape. That relationship is what I bring to the manufacturers I represent. Today I work with lines that do not compete with each other and I have room for one or two more. In this round, I am looking for small and mid-sized manufacturers of home goods that want to reach the interior of the state without building their own team. A question: today, how do your products reach small retailers outside the capital?

30-second pitch

about 28 s

I am André, from Lima Representações. I represent household goods and cleaning product manufacturers in the interior of Paraná and I visit neighborhood supermarkets, cash-and-carry stores and building supply stores every two weeks. These customers buy from whoever shows up regularly. I have room for one or two more lines that do not compete with my current ones. How do your products reach small retailers in the interior today?

Opening question

Today, how do your products reach small retailers in the interior, and who looks after those customers?

Build your company's pitch

Who you will be talking to

Sales manager at a manufacturer looking for a representative

The region you cover, the type of customer you visit and the lines you already represent. They want to be sure you do not sell a direct competitor.

Owner of a small manufacturer that wants to reach new regions

How you introduce a new product to customers who do not know the brand yet. They want to know how often you visit your accounts and how they will hear back from the market.

Retailer or retail buyer

That you will show up regularly, help the product sell through in the store and handle returns without hassle. They want a representative who makes life easier, not one more order to push.

Five common mistakes

1Reciting the full list of brands you represent, which hides what really matters: the region, the customer base and the type of customer.
2Talking about commission and contract terms in the first conversation, before showing the value you bring to the manufacturer.
3Promising sales volume for a brand you do not know yet, which sounds like an empty promise to any sales manager.
4Hiding that you already represent a similar product, which will come out later and destroy the manufacturer's trust.
5Asking nothing about the manufacturer's sales policy, pricing and logistics, as if any line would suit your customer base.

Frequently asked questions

How should a sales representative introduce themselves to a manufacturer?

Start with the region and the type of customer you visit, then say which lines you already represent and why that manufacturer's line fits your customer base. The manufacturer wants to understand the market access you have, not hear adjectives about your experience.

Can a sales representative take part in a business round?

Yes. Each company states what it offers and what it is looking for, and the representative can make it clear that they are looking for manufacturers to represent and customers for their accounts. The matchmaking uses this information to suggest the conversations with the best fit. The round is online, with companies from any city, and contact details are only shared when both sides mark interest.

Can the pitch for a manufacturer and for a retailer be the same?

The structure can be the same, but the focus changes. For the manufacturer, the focus is your customer base and your region. For the retailer, it is what the product does for the store's sales and how you support them after the sale. It is worth having both versions rehearsed.

How does a meeting in a business round work?

The conversations are short, by video call, and start with each side's pitch. The step-by-step guide is in how a business round works.

Pitch ready? Test it in real meetings

In an online business round you present your pitch in several short meetings. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

Choose my first round How it works

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