Pitch by sector

Construction company pitch: a ready-made example

In construction, buyers think in schedules. The site engineer and the builder's purchasing manager have already heard dozens of suppliers say they offer quality and a fair price. What they want to know is whether you deliver on the date, whether you sort things out when a measurement changes and whether you will delay the next stage of the project. A good pitch for a construction company speaks to that concern in the first sentence and leaves the catalog for later.

On this page you will find the pitch of a fictional company in the sector, in 60- and 30-second versions, what each buyer profile expects to hear and the mistakes that show up most in presentations by construction suppliers and contractors. To build yours with your company's data, use the pitch generator. To see who buys and who sells in the sector's conversations, the construction business round page details both sides.

What you get

A complete example for construction, in three versions
Your own 60- and 30-second pitch, generated in seconds
Who you will meet on the other side and what they want to hear
The five mistakes that most often sink a pitch in this sector

Build my pitch

Example: Esquadrias Serra Azul

A fictional company, to show the structure. Yours is ready in the generator just below.

60-second pitch

about 56 s

I am Marcos, from Esquadrias Serra Azul. We make custom aluminum windows and doors for builders of mid-sized residential buildings. Every engineer knows what happens when the windows are late: the building cannot be closed, finishing stops and the handover date slips. That is why we work differently. We measure on site, manufacture floor by floor and deliver in step with the schedule, so material does not sit idle on site. When a measurement changes, the adjustment comes from our own factory, without depending on a third party. And the same technician follows the project, from the first floor to the final inspection. In this round, I am looking for purchasing managers and engineers at builders launching new developments, and also architecture firms that specify windows and doors. A question: on your last project, which item delayed the finishing the most?

30-second pitch

about 30 s

I am Marcos, from Esquadrias Serra Azul. We make custom aluminum windows and doors for builders of residential buildings. We measure on site, manufacture floor by floor and deliver in step with the schedule, with the same technician from start to finish. When a measurement changes, the adjustment comes from our own factory. I am looking for builders with upcoming launches and architecture firms. On your last project, what delayed the finishing the most?

Opening question

On your last project, which supplier or item delayed the finishing stage the most?

Build your company's pitch

Who you will be talking to

Purchasing manager at a building company

Delivery times, payment terms and the capacity to supply the whole project without failing halfway. They want to know whether you can handle the volume before putting your name in the bid.

Engineer in charge of the project

How you fit into the schedule and what happens when something changes on site. They want a supplier who solves problems without three phone calls.

Architect or design firm

That you can build what was designed, with a finish true to the project. They want examples of solutions you have already delivered and the freedom to specify without fear of problems on site.

Five common mistakes

1Opening with the full catalog of products and services, instead of saying at which stage of the project the company comes in and which problem it prevents.
2Promising a deadline without asking about the size and schedule of the project, which sounds like a promise that will be broken.
3Talking only about low prices, when a builder's buyer knows the cheapest supplier often turns out expensive once delays start.
4Introducing yourself the same way to the buyer, the engineer and the architect, who care about different things.
5Not saying what type of project the company works on, residential, commercial or industrial, leaving the other person unsure whether the conversation is worth continuing.

Business rounds for construction: who buys from the sector and who it buys from.

Frequently asked questions

What should a construction company highlight in its pitch?

The type of project it works on, the stage at which it comes in and what it prevents for the customer, such as delays, rework or material sitting idle on site. A concrete example of how the company handled a design change is worth more than repeating the word quality.

Can a small supplier talk to builders in a business round?

The round was designed to bring together companies that would struggle to book a meeting with each other day to day. The matchmaking suggests conversations based on what each company says it offers and is looking for, and contact details are only shared when both sides mark interest. Dates are on upcoming business rounds.

Should I talk about price in the first conversation?

Avoid it. Price in construction depends on the design, the quantity and the timeline. In the short conversation, show that you understand the other person's project and agree to send a proposal after receiving the plans or the specifications.

How do I come prepared to the conversations?

Have your pitch rehearsed, an opening question about the other person's project and a clear idea of the next step you want to propose. To understand how the meetings work, see how a business round works.

Pitch ready? Test it in real meetings

In an online business round you present your pitch in several short meetings. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

Choose my first round How it works

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