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Pitch by sector

Consulting firm pitch: example and how to build it

Consulting is a hard service to present, because the client cannot touch it or try it before buying. That is why a consultant's pitch tends to slide into vague phrases: improving results, optimizing processes, transforming management. The business owner has heard all of that and does not know what is left at the end. The pitch that works picks one specific problem, says for what kind of company and shows what changes afterwards, with an example the other person can picture.

Below is the complete pitch of a fictional consultancy, in 60- and 30-second versions, what each client profile expects to hear and the most common mistakes of people who sell consulting. To write yours, the pitch generator starts from what your consultancy does and who your ideal customer is. And the business consulting business round page shows who is usually on the other side of these conversations.

What you get

  • A complete example for business consulting, in three versions
  • Your own 60- and 30-second pitch, generated in seconds
  • Who you will meet on the other side and what they want to hear
  • The five mistakes that most often sink a pitch in this sector
Build my pitch

Example: Ponte Processos

A fictional company, to show the structure. Yours is ready in the generator just below.

60-second pitch

about 60 s

I am Helena, from Ponte Processos. I help family-owned distribution companies stop depending on the owner for everything. You know that company where every order, every discount and every question goes across the founder's desk? They never take a vacation, the team waits, and growth stalls. My work organizes this in three stages: first, I map with the team how tasks are done today; then we define who decides what and up to what amount; finally, I follow up for a few months until the routine runs without me. In the end, the owner still decides what matters, but stops putting out fires. I work with distributors and wholesalers with twenty to a hundred and fifty employees. In this round, I am looking for partners in these companies and accountants who want to refer a management project to their clients. Tell me: in your company, what still depends only on you?

30-second pitch

about 32 s

I am Helena, from Ponte Processos. I help family-owned distribution companies stop depending on the owner: we organize who decides what and I follow the team until the routine runs on its own. In the end, the owner stops putting out fires. I work with distributors and wholesalers with twenty to a hundred and fifty employees, and I am looking for partners in these companies and accountants to partner with. In your company, what still depends only on you?

Opening question

In your company, which everyday decision still depends only on you to happen?

Build your company's pitch

Who you will be talking to

Owner of a family business

That you understand the reality of a company like theirs, without big corporation formulas. They want to know how much of their time the work will take and what changes in practice.

Administrative or finance director

A clear scope, with stages, a timeline and what will be delivered in each one. They want arguments to defend hiring you in front of the partners.

A partner who can refer clients, such as an accountant or another consultant

Exactly what kind of client you serve and how you treat those who come through a referral. They want to be sure that referring you will not put their relationship with the client at risk.

Five common mistakes

  1. 1Using consulting jargon, such as framework, KPI, OKR and governance, which pushes the owner of a small company away instead of drawing them in.
  2. 2Promising generic results, such as increasing profit or transforming the company, without saying which concrete problem the work solves.
  3. 3Presenting a branded methodology with several stages, when the client only wants to know what changes in their routine.
  4. 4Trying to diagnose the other company in a few minutes and giving unsolicited advice, which comes across as arrogance.
  5. 5Saying you serve any type of company, which makes the consultancy impossible to remember and to refer.

Frequently asked questions

How do I present a consultancy in 60 seconds?

Pick one problem you solve well, say for what kind of company and explain, in one sentence, how the client is better off afterwards. Leave the methodology for the next meeting. End with a question about the other person's company, so the conversation stops being a monologue.

Should a consultant mention clients in the pitch?

Only with the client's permission. Most of the time, describing the kind of situation you have already solved, without names, works just as well and keeps the trust of those who hired you.

Can a business round help me find partners as well as clients?

Yes. When signing up, the company states what it is looking for, and partners who refer clients, such as accounting firms, can be one of the goals. To see the full picture, read how a business round works.

How do I know whether my networking is bringing in opportunities?

The networking diagnostic asks a few quick questions and shows where your professional network could deliver more.

Pitch ready? Test it in real meetings

In an online business round you present your pitch in several short meetings. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

Pitches for other sectors