Completed Networking Canvas

Networking Canvas example: software for clinics

In B2B technology, the product is usually easy to demo and hard to explain in one sentence. The canvas forces you to swap feature names for the effect they have on the customer's day, which is what makes someone remember you in a conversation.

The example is from a fictional software company for clinics. Its network is made up of people who already sell something else to clinics: accountants, equipment distributors and agencies.

Prontuá Sistemas

Technology: software for clinics (fictional example)

What I offer

A scheduling, patient records and insurance billing system for clinics, set up in two weeks, with phone support.

Who it is for

Medical and dental clinics with 5 to 40 professionals in Southeast Brazil that still use spreadsheets or separate systems. The managing partner or the clinic manager decides.

The result I deliver

Fewer patient no-shows thanks to automatic confirmation and fewer insurance claim denials, because the claim form is right the first time. The front desk stops typing the same data twice.

What I am looking for

Customers: clinics that are expanding. Sales representatives who already sell to the healthcare sector. Partnerships with accountants who serve clinics and hear the same complaint from their clients.

Who I can refer

Accountants specialized in healthcare
Dental equipment suppliers
Marketing agencies for clinics
Medical waste disposal companies

Key partners

Accountants for clinics, who recommend the system when billing gets stuck. Equipment distributors, who serve the same customer. A telephony company that integrates the call center.

What this canvas does well

The offer includes the setup time and the support, the two questions that come up first when selling a system.
The result points to two concrete gains (fewer no-shows and fewer claim denials) without promising numbers.
What I am looking for separates customers, sales representatives and partnerships, because each one calls for a different conversation.

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The same six blocks, filled in right on the screen, with an optional AI suggestion. Download as an image for LinkedIn or as a PDF, with no sign-up.

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Other Networking Canvas examples

Manufacturing

Example: packaging manufacturer

Accounting

Example: accounting firm

Food and beverage

Example: coffee roaster

Construction

Example: installer for commercial projects

Take your canvas to a business round: the first one is on us

Your company's first business round is on us, with just your CNPJ (Brazilian company tax ID). Choose an open round and enter the CNPJ on its page.

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With your canvas ready, all that is missing is the conversation

In an online business round you have several short meetings with companies suggested by what each one offers and is looking for. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

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