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Completed Networking Canvas

Networking Canvas example: packaging manufacturer

In manufacturing, many sales come from relationships: buyers switch suppliers when someone they trust recommends one, and rarely because of an ad. That is why a manufacturer's canvas needs to make clear what kind of factory the customer is, who signs the order and which production or logistics problem you solve.

The example below is from a fictional packaging manufacturer. Notice that it looks for three different things (customers, sales representatives and a supplier) and that the partners it lists serve the same buyer without competing for the same order.

Embalagens Serra Azul

Manufacturing: packaging manufacturer (fictional example)

What I offer

We make custom corrugated cardboard boxes, in batches from 500 units, with scheduled delivery.

Who it is for

Food, cosmetics and auto parts manufacturers with 20 to 200 employees in the states of Rio Grande do Sul and Santa Catarina. The purchasing or logistics manager decides.

The result I deliver

Less damage in transit and cheaper freight, because the box is the exact size of the product. Customers stop buying off-the-shelf boxes that are too big or too tight.

What I am looking for

Customers: manufacturers that ship fragile products every week. Sales representatives who already visit factories in the interior of Rio Grande do Sul. A recycled paper supplier with reliable delivery.

Who I can refer

  • Carriers serving the Serra Gaúcha region
  • Label and tag printers
  • Tape and stretch film suppliers
  • Logistics and warehousing consultants

Key partners

Label printers, who serve the same customer without competing. Carriers that recommend us when cargo arrives crushed. A packaging design studio that refers clients who need to produce.

What this canvas does well

  • The offer says what is delivered and on what terms (custom made, from 500 units), not a slogan.
  • The Who it is for block names the decision maker. The conversation needs to happen with the purchasing or logistics manager.
  • Who I can refer comes as short items, one per line: that is how they enter the referral list on the profile.

Build your company's canvas

The same six blocks, filled in right on the screen, with an optional AI suggestion. Download as an image for LinkedIn or as a PDF, with no sign-up.

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Other Networking Canvas examples

Accounting

Example: accounting firm

Technology

Example: software for clinics

Food and beverage

Example: coffee roaster

Construction

Example: installer for commercial projects

Take your canvas to a business round: the first one is on us

Your company's first business round is on us, with just your CNPJ (Brazilian company tax ID). Choose an open round and enter the CNPJ on its page.

Choose my first round

With your canvas ready, all that is missing is the conversation

In an online business round you have several short meetings with companies suggested by what each one offers and is looking for. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

Choose my first roundHow it works

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Industry

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Tool

Ideal Customer Profile Builder

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