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Completed Networking Canvas

Networking Canvas example: coffee roaster

When a food and beverage company sells to other businesses, a recommendation from someone who already serves the same customer carries a lot of weight. The bakery that supplies the coffee shop, the technician who fixes the machine and the menu consultant all stand at the same counter, and each one can open a door for the other.

The example is from a fictional roaster that supplies coffee to coffee shops, restaurants and offices. The canvas shows how it makes the most of the people who visit the same customers.

Torra Fina Cafés

Food and beverage: coffee roaster (fictional example)

What I offer

We roast specialty coffee every week and supply coffee shops, restaurants and offices, with a free-on-loan machine and staff training.

Who it is for

Independent coffee shops, restaurants and offices with 30 to 300 people in Belo Horizonte and the surrounding area. The owner decides at a restaurant, and the administrative team at an office.

The result I deliver

Coffee with the same standard in every cup, without having to buy a machine. The team learns to brew it the right way, and the end customer notices the difference.

What I am looking for

Customers: coffee shop chains and coworking spaces. Distributors already serving bars and restaurants in the interior of Minas Gerais. A supplier of valve bags for the retail line.

Who I can refer

  • Milk and dairy suppliers
  • Artisan bakeries
  • Espresso machine maintenance technicians
  • Coffee shop furniture companies

Key partners

Artisan bakeries, which sell to the same coffee shops without competing. Machine maintenance technicians, who recommend us when a customer wants to change coffee. A menu consultancy that recommends our beans.

What this canvas does well

  • The Who it is for block has two customer profiles and says who decides in each one.
  • The offer makes clear what goes beyond the product (machine on loan and training), which is what sets it apart from those who only sell the bag.
  • The items in Who I can refer are suppliers that the customers themselves are always looking for.

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The same six blocks, filled in right on the screen, with an optional AI suggestion. Download as an image for LinkedIn or as a PDF, with no sign-up.

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Construction

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Take your canvas to a business round: the first one is on us

Your company's first business round is on us, with just your CNPJ (Brazilian company tax ID). Choose an open round and enter the CNPJ on its page.

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With your canvas ready, all that is missing is the conversation

In an online business round you have several short meetings with companies suggested by what each one offers and is looking for. Your company's first round is on us, with just your CNPJ (Brazilian company tax ID).

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Industry

Business rounds for food and beverage

Tool

Ideal Customer Profile Builder

Rounds

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