Business rounds for agribusiness companies
Brazilian agribusiness is huge, but the sector's small and midsize companies live far from the big decision centers. The specialty coffee grower, the seed company, the implement maker, the agronomic consultancy, the regional dairy: all of them depend on farm shows held a few times a year, on dates that clash with planting or harvest, and that require long trips. Outside those shows, contact with new buyers is rare.
An online business round (B2B matchmaking event) brings that conversation into the company's own calendar. Meetings are short, by video call, and bring together companies from any region of Brazil. Someone in a town in the interior talks to buyers in another state without leaving the farm or the office. If you do not know the format yet, start with how a business round works.
What the round looks like
- Format
- Online, by video call
- Who you meet
- Customers, suppliers and partners
- Meetings
- Short, suggested by business fit
- First round
- On us, with an active Brazilian CNPJ
Who buys from the sector
Who buys from agribusiness companies depends heavily on the link in the chain. Farmers and agro-industries sell to grain merchants, trading companies, meatpackers, dairies, food manufacturers and retail chains. In these buyers, the decision goes through the sourcing or purchasing department, which assesses quality, consistency of supply, traceability and sanitary documentation.
On the side of farm suppliers, the buyer is the farmer. Input dealers, machinery makers, irrigation companies, soil analysis laboratories, agronomic consultancies and farm management software sell to farms, cooperatives and producer groups. This buyer is wary of people they do not know and decides based on trust and results proven on a neighbor's field.
There are also distributors and specialty stores looking for products with a known origin, such as artisanal cheeses, coffees, honey and cachaças, and food companies that want direct suppliers to shorten the chain.
Who the sector buys from
Agribusiness companies also buy a lot: inputs, seeds, crop protection, machinery and parts, maintenance services, transport, storage, packaging, certification, rural credit, insurance, specialized accounting and export advisory. Many of these suppliers are far from the farm and are only found by referral.
In the round, declaring what you are looking for is as important as declaring what you sell. A cooperative that finds a carrier with backhaul freight or a vacuum packaging supplier can solve an old bottleneck in a meeting of a few minutes. Before closing with a new partner, use the CNPJ lookup to check the company's status.
What companies in the sector look for in a round
- Sell production directly to manufacturers and distributors, without middlemen.
- Find buyers for products with a known origin and certification.
- Present inputs, machinery or services to farmers in other regions.
- Meet carriers and warehouses that serve your region.
- Partner with cooperatives and producer associations.
How to introduce your company in a short meeting
An agribusiness buyer wants to know volume, consistency and quality before anything else. Say what you produce or supply, in which region, at what scale and at what time of year. If you have a certification (organic, geographical indication, sanitary inspection), mention it right at the start, because it defines who you can sell to.
Input and service suppliers should talk about results in the field, in the farmer's language: yield, cost per hectare, losses avoided, machine downtime. If you have a customer case, describe it: the crop, the region, what changed. To structure this introduction, use the pitch for agribusiness companies.
Be honest about what you cannot deliver, such as volumes outside the season or regions where you have no logistics. Agribusiness buyers greatly value those who tell the truth about limits, and a promise broken on the first delivery ends the relationship.
Common mistakes
- Not being able to state the available volume and the time of year it exists.
- Promising deliveries outside the season so as not to lose the buyer.
- Talking about input technology without translating it into results in the field.
- Failing to mention certifications and sanitary documentation that define who you can sell to.
- Ending the meeting without agreeing to send a sample or schedule a visit.
Frequently asked questions
Does an online round work for companies in the interior?
The format helps most precisely those who are far away. All you need is an internet connection that can handle a video call. The rounds are open to companies from any city in Brazil, and you talk to buyers in other regions without traveling.
Can a farmer with a CNPJ take part?
Yes. Participation is by active CNPJ (Brazilian company tax ID), and each company's first round is complimentary, once per CNPJ. After that there are paid plans. See the upcoming rounds.
How does the platform decide who I will meet?
The B2B matchmaking uses what each company declares it offers and is looking for to suggest the meetings with the best fit. There is no guarantee of sector or city. Contact details are only shared when both sides mark interest.
Find customers and suppliers for agribusiness companies in an online round
Short video meetings with companies chosen for their business fit. Your company's first round is on us, with just its CNPJ.