In 2017, I was given the job of organizing the business round for ExpoFesta, a congress. I looked for someone to run it and found an expensive format: consulting, venue, staff and software added up to a cost only large events could afford.
That is when the question changed. Instead of looking for someone to do it for me, I decided to learn how to do it. I studied the format in depth: whom to invite, how to form the pairs, how long a good conversation lasts and what has to happen after it for it to become business.
What I learned convinced me that business rounds did not need to be a privilege. A small company, in any city, gains as much from a well-arranged conversation as a large one. Cost and distance just had to be taken out of the way.
Rodada de Negócios was born in 2018, with the goal that comes from that first event: to democratize business rounds so the whole country can benefit from this kind of meeting. Today the platform runs online rounds end to end, from registration to the report, with pairs formed live.
What interests me most is still what happens after the event: preparation, judgement about whom to meet, and follow-up. That is what I write about in the Knowledge Center and in the guides on this site.
Experience
- Has organized business rounds since 2017, starting with the round for the ExpoFesta congress
- Founder of Rodada de Negócios (2018), the Brazilian online business round platform
- Responsible for the design of the matching that forms the pairs of each round, live, from the participants' declared commercial interest